The Influence of the Customers Involvement on the Service Quality and Relationships Quality about Hotel: A Case Study of the Tourist Hotels in Taiwan.
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === Relationship marketing can develop good relationship quality between customers and hotels, can increase customers’ purchase frequency,and can build competition advantages of hotels. Different customer involvement will result in changes of custom-ers’ concept...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52597834635775299716 |