The Relationship between Consumer’s Involvement,Country-of-Origin Image and ImpulsiveBuying Behavior
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === The aim of this study is to clarify the relationship between consumer’s involvement and impulsive buying behavior. From the previous studies, we found the results are unclear. Furthermore, we want to investigate the relationship between consumer’s involvement, c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92921762165602320040 |