| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === This study attempts to discuss the nature of impulsive consumers, marketing methods and payment methods on impulsive purchasing behavior, and to be supported by empirical questionnaire.
In this study, international skin-care products and cosmetics for the consumer experience of the consumer study, impulse purchasing behavior of the topic, to discuss the consumer’s impulsivity traits, promotion strategy and payment methods on impulsive purchasing behavior, and the use of structural equation modeling (Amos) of the statistical methods to verify the dimensions of a causal relationship between, with the appropriate test mode.
Empirical results show that: (1) the consumer’s impulsivity traits: the consumer’s impulsivity traits of impulsive purchasing behavior of a significant positive impact. (2) the promotion strategy: promotions on impulsive purchasing behavior of a significant positive impact. (3) payment method: the use of credit cards to pay on impulsive purchasing behavior of the impact of support has not been significant.
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