An Empirical Study of Critical Factors on Impulsive Purchasing Behavior: An Example of International Skin-Care Products and Cosmetics
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === This study attempts to discuss the nature of impulsive consumers, marketing methods and payment methods on impulsive purchasing behavior, and to be supported by empirical questionnaire. In this study, international skin-care products and cosmetics for the consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88262239818869883447 |