The Relationships between Consumer Factors, Service Quality, Perceived Quality of Private Labels, Purchasing Intention of Private Labels-The Influences of DifferentChannel-Carrefour and 7－11
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === In recent years, due to the impact of the global economic downturn, retailers in different channels make a lot of efforts on the development of private labels in order to protect profits and obtain competitive advantage in the market. The research focuses on Car...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30716811672318217456 |