A Study on the Influence of Athlete's Endorsement on Brand Awareness and Willingness to Purchase
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === The main purpose of this study was to investigate the influence of athlete’s endorsement on brand awareness and willingness to purchase. The subjects were players of Sinon Bulls. This study investigated the influence of athlete’s endorsement on brand awareness,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18713770394748852746 |