The Effect of Message’s Trust of Electronic-Word-of-Mouth on B&B Lodging Intention
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 97 === This research was aimed at exploring the relationships among message’s trust of electronic-word-of-mouth, source credibility of electronic-word-of-mouth and purchase intention. In this study, the research samples were the visitors who have been stayed in a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36146928304225258306 |