The Study on the Relationship Between the Movement Participant Behavior Intention and the Leisure Benefit in Adventure Rafting.

• Main Authors: Ming-Sheng Li, 李銘升
• Other Authors: Ching-Yuan Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/32315081160951609969

碩士 === 大葉大學 === 運動事業管理學系 === 97 === The purpose of this study the use of Ajzen (1985) The theory of planned behavior to predict and explain the whitewater rafting adventure tourists to participate in the behav-ior intention and to explore the relationship between Leisure benefit, The purpose of this study: Analysis of theory of planned behavior model behavior intention of the relation-ship between variables. Then to explore the affect of rafting sports adventure tourists In-tent to affect in acts of participation in rafting on the factors and effective participation in leisure benefit with behavior after the intent to affect the intention to participate in future In this study, field by way of questionnaire survey, Please complete the trip to help fill out the tourists, Altogether provides 400 questionnaire. Invited visitors to participate in the conduct of the intention of rafting and leisure benefits, for respondents. Altogether recycles 400. Did not remove the invalid complete the questionnaire and fill in exactly the same 13 per. For a total of 387 valid questionnaires were 96.7% efficient. The results of this study found that participants in the attitude, subjective norm and perceived behavioral control on behavioral intentions are positively correlated and showed positive effects. Effectiveness of behavioral intentions and leisure benefits has a positive correlation. The intent of the act of behavior intentions, the behavior of participants in the inten-tion of being. Recommended for the acts have a positive impact on the existence, The higher the behavioral intention of the act of the will of the recommendation will be higher.