The Study on the Relationship Between the Movement Participant Behavior Intention and the Leisure Benefit in Adventure Rafting.

碩士 === 大葉大學 === 運動事業管理學系 === 97 === The purpose of this study the use of Ajzen (1985) The theory of planned behavior to predict and explain the whitewater rafting adventure tourists to participate in the behav-ior intention and to explore the relationship between Leisure benefit, The purpose of this...

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Bibliographic Details
Main Authors: Ming-Sheng Li, 李銘升
Other Authors: Ching-Yuan Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/32315081160951609969