An Empirical Study of Critical Factors Affecting Brand Equity
碩士 === 大葉大學 === 事業經營研究所 === 97 === Consumers in the face of the pursuit of differentiation and customization of the environment, the brand has become the most competitive weapon, more and more attention to consumer brand equity management services which can be found most of the early scholars to bra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51929524089852233250 |