Hundred Years of Glory: A Study on Old Bakery Brand Image and Rebranding

碩士 === 朝陽科技大學 === 設計研究所 === 97 === In recent years, branding attaches much more importance in the industry of Taiwan. From book market, piled with brand building and brand marketing books, we can see how enthusiastically the industry in Taiwan value branding. Along with the overseas successful exper...

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Bibliographic Details
Main Authors: Yu-Chen Chang, 張育甄
Other Authors: Kuei-To Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/12781467346700722182