A Study on Customer Value Analysis of Creative Doll Products

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 97 === Cultural & creativities industry is an emerging and will be the future star industry. The purpose of this study attempts to understand consumers'' decision-making and experiences of creative doll products by face-to-face interview based on AHP ques...

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Bibliographic Details
Main Authors: Chih-Ching Chen, 陳智晴
Other Authors: Chih-Sung Lai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/16319463800556537324