The Effect of Online Products’ Promotional Price Format and Internal Reference Price of Willingness to Buy
碩士 === 清雲科技大學 === 國際企業管理研究所 === 97 === The rapid development of technology change with the times so that the popularization of the Internet, thereby causing some consumers to change consumption habits and to the Internet to become more busy lives of consumers to the main pipeline. Price Promotion is...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12204998545761149211 |