Consumers’ Perception and Behavioral Intention toward Privacy-related Products in RFID.

碩士 === 清雲科技大學 === 企業管理系暨經營管理研究所 === 97 === The current research was intended to study consumers’ attitudes towards RFID privacy issues. One of the objectives was to test the theory of reasoned action (Feihbein and Anjze, 1978 ) based on consumers’ perception towards RFID embedded products. Since i...

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Bibliographic Details
Main Authors: Mel-Yin Lal, 賴美銀
Other Authors: Ti Hsu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/44955387746278079320