Study on Effects between Internet Marketing and Performance of Physical Channel - An Empirical Survey of Professional and Compound Hypermarkets
碩士 === 中原大學 === 企業管理研究所 === 97 === Due to the rise of the internet with numerous internet users, internet shopping has become the most direct touch between consumers and business organization, the appearance of the internet has transferred the commercial competition from physical channel to virtual...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75026895420831480010 |