The Study of Theme Parks' Bundle Pricing Strategies on Visitor's Purchase Intention
碩士 === 中原大學 === 企業管理研究所 === 97 === There are many promotion messages and multifarious type of bundle products by local Theme parks in our daily life. For example: Hotel accommodation, theater tickets, and association with land park and water park. Several theme parks in Taiwan belong to consortium,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51508662002665578877 |