Study of Spokes-Character's Interactive effect of brand endorsements.
碩士 === 中原大學 === 資訊管理研究所 === 97 === As the Internet's development in recent years, variety of industries use network resources to do variety of marketing, regardless of the past and present spokesmen is one of the tools used often, but we also found that both of spokesmen and spokes-character ju...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mgupy2 |