The Reengineering of Customer Relationship Management – Case Study in Customer Request Response Process
碩士 === 中原大學 === 資訊管理研究所 === 97 === Enterprises expect to increase satisfaction of their customers in order to increase their loyalty in the intense competitive environment. However, being satisfied does not equal to loyalty. Besides the quality of products, well customer service is the key point to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09643530118067383263 |