Cognitive Difference among Consumption Groups on Bread Brand and Exhibition Patterns
碩士 === 中原大學 === 國際貿易研究所 === 97 === The eating and drinking habit of Taiwanese people has changed over the past decade or so. Bread has gradually become a popular choice for breakfast. While brand name and exhibition pattern are considered to be the main factors influencing consumers’ actual purchasi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65235242946586125402 |