Explore the Communication Franchisee Industry in Taiwan by Specificity of Transaction Cost Theory

碩士 === 中原大學 === 企業管理研究所 === 97 === According to the Transaction Cost Economics, when the transaction of both sides don’t have asset specificity, the two sides will reduce the degree of interdependence, then the cost will be higher than the internal transaction costs of market transactions, and final...

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Bibliographic Details
Main Authors: Ming-Tsung Teng, 鄧明宗
Other Authors: Chih-Ning Chu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/67558869837109715378