A Research on the Moderator and Mediator Effect of Job Involvement and Customer Oriented Value in the Relationship between Service Climate and Service Oriented Citizenship Behavior

碩士 === 正修科技大學 === 經營管理研究所 === 97 === A relative number of researches indicated that companies who intend to promote customer satisfaction and establish competitive advantage must enhance the quality and behavior of service employees. In the service industry, first line service employees are those wh...

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Bibliographic Details
Main Authors: Hong, Wei-yuan, 洪偉元
Other Authors: 蔡政宏
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/08785588464021175760