A Study of Service Innovation in Pharmaceutical Industry─Application of AHP
碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 97 === The pharmaceutical market in Taiwan has been in an extremely competitive environment. We can see many cases of price-cutting competition, transforming old one into new one, and unreal promotions, however, few of them are service-oriented promotion strategy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/738rnc |