The Study of Factors for Promoting Corporate Service Marketing Strategy with the Superiority of the Internet from the Perspective of Customer’s Requirements

碩士 === 長榮大學 === 資訊管理研究所 === 97 === The purpose of this study is to enhance the service quality based on the combination of marketing strategies together with the superiority of the Internet. For this, we can strengthen the existing marketing combinations with the use of traditional marketing tactic...

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Bibliographic Details
Main Authors: Shao-Han Lin, 林筱涵
Other Authors: Yih-Chang Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/gu6rty