A Study of the relationship among the Service Quality, Perceived Sacrifice, Perceived Value and Behavioral Intention in study tour agency

碩士 === 長榮大學 === 國際企業研究所 === 97 === According to the statistics of Tourism Bureau(2008), the purpose of R.O.C. Citizens’ Outbound Travel includes sightseeing recreation, vacation, business, visiting friends or relatives and short-term learning or study. In 2007, short-term learning or study average e...

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Bibliographic Details
Main Authors: Xiu-Hui Huang, 黃綉惠
Other Authors: Wen-Juan Li
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/5523ve