Small and Medium-Sized Department Stores Competitive Strategy Research ─ From the Products Portfolio and Category

碩士 === 中華大學 === 科技管理學系(所) === 97 === Because of large chain department stores rising, the market become concentration. Small and medium-sized department stores can not offer a full range of goods and services because of their small scale of marketplace. Therefore, the market is gradually compressed...

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Bibliographic Details
Main Authors: Lan, Yi-Hsiu, 藍依琇
Other Authors: Lin,Jin-Huang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/62647464686983952040