寡占市場廣告策略與價格競爭之動態分析
博士 === 中華大學 === 科技管理學系(所) === 97 === This study is aimed to investigate the following three subjects. Firstly, we use a differential game to extend Piga’s model (1998) taking into account the differences in consumer preference. The results show that the higher the preference difference degree, the m...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01039248829087068788 |