Research on Service Quality Evaluation Model: The Development of Importance-Performance Strategy Matrix

碩士 === 中華大學 === 科技管理學系(所) === 97 === Service quality has been regarded as one of the critical factors in determining on enterprise’s performance; therefore, how to evaluate and measure the service quality to improve enterprises’ performance and increase their profit-making has become an important is...

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Bibliographic Details
Main Authors: Yu-Chen Lin, 林郁真
Other Authors: Shu-Ping Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/80018676011981259314