The Determinants of Drug Prescribing by Hospital Doctor-Using Drug Innovativeness as Moderators
碩士 === 長庚大學 === 工商管理學系 === 99 === The purpose of this study is to investigate the determinants of hospital doctors’ new drugs prescribing behavior. This study focuses on the social determinants of physicians’ new drug adoption behavior. This studies recognizing the importance of opinion leader and c...
| Main Authors: | , |
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21334840955281680895 |