The Influential Paths of Wellness Tourism Advertising under the Elaboration Likelihood Model
碩士 === 長庚大學 === 企業管理研究所 === 97 === With rapid growth of wellness tourism and consumers’ various need for tours, the conventional simple tourism fails to satisfy consumers. The tourism combining recreational tourism and medical wellness gets more and more prevalent. Due to the difference between trav...
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| Format: | Others |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30538743705803184435 |