Global Diversification and Firm Performance: Moderating Effects of Innovation and Marketing
碩士 === 國立中正大學 === 會計與資訊科技研究所 === 97 === Researchers have been interested in understanding the relationship between global diversification and firm performance for a long run. Based on the arguments of smiling curve, this paper incorporates innovation and marketing activities into the global diversif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06113018165766796274 |