The Effect of Need for Cognition on Consumers’ Satisfaction with the Use of the Recommendation Agents - Digital Camera for Example
碩士 === 國立中正大學 === 行銷管理研究所 === 97 === The main strength of this study is to understand the reaction of people when different kinds of recommendation agents were offered during his or her purchasing on line. Did offering different kinds of recommendation agents affect consumers’ satisfaction becau...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09767588554096681874 |