A Study on Cognitive-Affective Satisfaction Model,and the Moderating Effect of Enduring Involvement -An Example of the 17th YangmingshanNational Park Running Competition.

碩士 === 國立中正大學 === 運動與休閒教育所 === 97 === The specific objectives of this research are as follows: 1. To establish an integrated cognitive-affective satisfaction model and loyalty of the participants in Yangmingshan National Park Running Competition. 2. To examine the moderating effect of enduring invol...

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Bibliographic Details
Main Authors: I-Hui Lin, 林宜慧
Other Authors: Chen, Chen-Yueh
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/11275074924589567977