The Relationship between Market Orientation, Relationship Marketing and New Products Performance: Empirical Study of Taiwan Curtain Industry
碩士 === 國立中正大學 === 企業管理所 === 97 === Today, new product development is a key for a company to survive. A company not only develops new product quickly but also satisfies customers and counteracts with other competitors. It is important to effectively analyze the market information to make new product...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49312263765616574667 |