The Influence of Service Climate on Customers' Loyalty: A Perspective of Customer Relationship Management Behavior
碩士 === 真理大學 === 管理科學研究所 === 97 === In the viewpoint of customer relationship management (CRM) behaviors, this research discussed the direct influences on customer’s loyalty resulted from financial counselors’ CRM behaviors, and further probed into the topic is service climate will influence that wil...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12445638943196392077 |