The Derived Products Marketing Strategies of the Art Museum

碩士 === 元智大學 === 藝術管理研究所 === 96 === The derived products of art museums are a source of media between art and consumed culture. They are vehicles with cultural connotation to communicate to the public. The mass distribution of derived products is the most direct way for art museums to connect with pe...

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Bibliographic Details
Main Authors: Pei-Hsuan Chu, 朱珮瑄
Other Authors: 謝慧中
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/14791144823119725739