The Derived Products Marketing Strategies of the Art Museum
碩士 === 元智大學 === 藝術管理研究所 === 96 === The derived products of art museums are a source of media between art and consumed culture. They are vehicles with cultural connotation to communicate to the public. The mass distribution of derived products is the most direct way for art museums to connect with pe...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/14791144823119725739 |