The Research of The Preventive Function of Counterfactual Thinking by Memory state and Mental Contamination
博士 === 元智大學 === 管理研究所 === 96 === Oftentimes, consumers imagine the particular situation which is very opposite of what had happened before. The consumer is, at this moment, involved in the process of so-called “counterfactual thinking”. People usually use the expression such as “if I had not done th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08831181754855807235 |