Switching cost, customer satisfaction and network effect on mobile communication service lock-in.
碩士 === 元智大學 === 國際企業學系 === 96 === In the mature stage of the mobile communication service industry, the penetration rate of mobile phone has been high to 104%. It is very difficult to develop new customers. Thus, how to lock current customers in the company a very important issue to service provider...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09053536510279704592 |