A Study on Image and Preference of Fanciful Characters
碩士 === 雲林科技大學 === 視覺傳達設計系碩士班 === 96 === In recent years, the using of character marketing was popular among industries. Many corporations promoted their product by using characters from animation and comic book or their original mascots as their endorsers. As for the classical characters such like M...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/02668980791685816008 |