The study of relationship among fans orientation, involvement, team identification and behaviroal intention: A case study of UNI Lions and La New Bears
碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 96 === The purpose of the study was to explore the relationship among fans orientation, involvement, team identification and behaviroal intention. Subject of this research are UNI Lions fans and La New Bears fans. The questionnaire survey was used to collect the data...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07408782379979515852 |