The Determinants of Credibility in Online Word-of-Mouth
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 96 === Compared to the blandishments of manufacturers, consumers generally believe the suggestion of the WOM. However, the prosperous of the Internet environment, consumers search product or service information on the internet before they make purchase decisions. Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6d67p8 |