The Impact of Market Orientation Intention and Market Orientation Capability on Performance

博士 === 雲林科技大學 === 管理研究所博士班 === 96 === With the intension of competition in the business world, market orientation as a management philosophy, advocated and practiced throughout the organization, is seen increasingly as significant to the success of business performance. Many previous researches have...

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Bibliographic Details
Main Authors: Hsiu-Jung Chou, 周秀蓉
Other Authors: Cheng-Hsui Chen
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/95532884394938092954