The Impact of Negative Consumer Perception toward Online Purchase Intention
碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === Nowadays, consumers purchase product or service on website grow minutely. Despite a decade since that has passed since the inception of B2C e-commerce, the uncertainty and the lack of trust of the online environment still makes many consumers fear to engage in o...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61843185831240452876 |