The Impact of Store Image on Perceived Value: the Moderating Effectof Brand Awareness and Country of Origin – the Case of VietnamSupermarket
碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === The objective of this study is to examine the effect of store image attributes of merchandise assortment, service quality, sales promotion on consumer perceived value and the moderating effect of brand awareness and country of origin on this relationship. The ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31910349119126901399 |