A Research on Opportunity Identification: A Customer Value Based Approach

博士 === 雲林科技大學 === 企業管理博士班 === 96 === Customer value creation not only represents an important entrepreneurship outcome, but may be viewed as an inherent part of opportunity identification (OI) and entrepreneurship processes. However, there is little research on how to derive innovation opportunities...

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Bibliographic Details
Main Authors: Sheng-Li Chang, 張勝立
Other Authors: Chih-Yuan Chen
Format: Others
Language:en_US
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/41786585971092236173