The Relationship among Experiential Marketing, Brand Image and Customer Loyalty－An Empirical Study of Lavender Cottage in Hsinchu
碩士 === 育達商業技術學院 === 企業管理所 === 97 === With the improvement of modern technology, people nowadays put much emphases on improving the standard of living. Therefore, related industries of leisurement are gradually emphasized by the government and the mass population. The ways of marketing are of much va...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32776004937647122036 |