Analysis on Operational Strategy of OEM and OBM in parallel－ used Wang-Chiang gas utilities and kitchen appliances company as an example
碩士 === 萬能科技大學 === 經營管理研究所 === 96 === In the competition transform of market, enterprise should evaluate the opportunity of external environmental market, and the capability of the enterprise itself, select the most appropriate branding strategy to enter into. And the establishment of enterprise bran...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ag8s2z |