THE IMPACTS OF INTEGRATIONS OF R&D, MANUFACTURING, AND MARKETING ON NPD PERFORMANCE AND COMPETITIVE ADVANTAGE
碩士 === 大同大學 === 事業經營學系(所) === 96 === The major way for an organization to earn profits is to sell products and service. From design to distribution of a product, every activity across the product life cycle is directed by the three departments: R&D, manufacturing, and marketing. In the globaliza...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16896709715938721629 |