THE IMPACTS OF PRODUCT HARM ON FIRM'S ETHICAL EVALUATION-THE MODERATING EFFECTS OF PRODUCT KNOWLEDGE AND NEGATIVE INFORMATION DISCLOSURE

碩士 === 大同大學 === 事業經營學系(所) === 96 === Early examinations of ethical behavior largely focused on the need to establish public confidence in such profession as the legal, medical, accounting, and marketing communities. Yet, recent corporate scandals brought to light by the implosion of firms such as En...

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Bibliographic Details
Main Authors: Hsu-Ping Chen, 陳旭屏
Other Authors: Pi-Chung Sun
Format: Others
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/89947832555709150695