A Study of Corporate Image and Sponsorship Effects for 2006 Taipei ING International Marathon
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 96 === This study selects marathon runners participating 2006 Taipei ING International Marathon as samples in order to explore corporate image and sponsorship effects of this event. The questionnaires were given to fill in right before or after this event on December...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72092385696222691227 |