The Effect on Business Performance of Innovation Behaviors and BrandMarketing Strategies ─By Example of Culture Creative Industries and Publishing Organizations
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 96 === The renowned futurologist, Toffler(1980), pointed out that the man who assumes the high ground of originality controls the world. Originality will dominate the business lifeline in 21st century. The culture and creative industry is the world’s hottest ind...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21299730469261309013 |